![]() ![]() Millions of viewers tuned in for his Sunday television show, over one hundred radio stations broadcast his morning program, and thousands of spiritual tourists and corporate trainees flocked to his Islamic school each week. Aa Gym trademarked Manajemen Qolbu as MQ, and his companies sold products ranging from MQ Training and MQ inspirational text messages to MQ Cola and MQ Shampoo. His reputation as a savvy entrepreneur also resonated with the aspirations of middle-class Muslims who seek both piety and prosperity. Despite Aa Gym’s lack of formal religious education, he carefully crafted his public image as a pious family man and doting husband, which made him especially popular among Indonesian women. MQ blends Sufi ideas about the ethical heart with self-help slogans of Western popular psychology. Known affectionately across the Indonesian archipelago as “Aa Gym” (elder brother Gym), he rose to fame with his message of MQ, or Manajemen Qolbu (Heart Management). This book is about the rise and fall of celebrity preacher Kyai Haji Abdullah Gymnastiar. Aa Gym swarmed by the audience after a sermon in Padang, West Sumatra. Daarut Tauhiid is located in Bandung.įIGURE I.1. The author traveled with Aa Gym in each city noted on the map. Introduction Authority, Subjectivity, and the Cultural Politics of Public Piety ![]()
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